We have brought together some of the UK’s most exciting visionaries, entrepreneurs, and business rebels, including Professor Green and Steven Bartlett, to create the world’s first rulebook that’s literally made to be ripped up – and burned.
Smokehead whisky has ripped up the rule book since day one. The punchy, peaty single malt was born in opposition to tradition, breaking the rules and asking why single malt whisky couldn’t be mixed and enjoyed by each to their own.
Each page contains quotes of ignored advice, designed to be ripped out and set alight to ‘smoke rinse’ cocktail glasses, allowing the drinker to raise a toast to what (thankfully) never was.
Soon-to-be the youngest-ever investor on BBC’s Dragon’s Den, Steven Bartlett wanted to leave university to start his own business but was told “Quitting is for losers”. At the age of 18, he did it anyway and at 21 he started The Social Chain from his bedroom in Manchester. At 27, he took his company public with a market valuation of £200m and it is now one of the world’s most influential social media companies. With a current market valuation of £300m+, Steven now 28 believes that knowing when to quit has been the key to his success.
He is also a best-selling author and the voice behind Europe’s most listened to business podcast, Diary of a CEO, which has featured guests like Joe Wicks, Mary Portas and Liam Payne.
Musical pioneer, now entrepreneur, Professor Green aka Stephen Manderson grew up on a council estate in east London, before going on to become a multi-platinum artist, and then diversifying into other creative businesses. He was often told that “A bad idea is better than no idea” but knew that was never right for him. Instead, he prefers to leave the studio with a blank piece of paper rather than produce work for the sake of it – and he’ll never launch anything new unless he knows it’s excellent.
Joining Steven and Pro Green in the Smokehead Rulebook is a collection of other doers, makers and creatives who have smashed boundaries and found success, including:
Each page of the rulebook is handmade and infused with orange, peppercorn and ginger oils. Readers can tear out a page of the best-ignored advice, crumple it up and set it alight on an accompanying coaster. Turn a glass over the slow burning paper and once the smoking has stopped (the effect is similar to incense), add ice and Smokehead. Readers can break the rules and add a mixer of their choice before finally raising a glass to those that choose their own path.